Article Downloads
 


Click here to download the PDF version of 'Instant Reaction''




Click here to download the PDF version of 'Painting Impossimals'




Click here to download the PDF version of 'Incredible Journey'


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What is licensing?

Licensing is the permission to use well known imagery, such as film, cartoon characters, sports or corporate trade marks on consumer products or in sales promotions. Licensors are usually film companies, TV production companies, artists or sporting bodies who own the rights to the imagery. Licensees are the companies or corporations who want to use the imagery in their promotions or on their products - to give them a unique selling point and make them stand out from their competitors.

Benefits to the licensee

- Raises awareness of products and promotions
- Increases sales and generates revenue
- Helps expand customer base
- Provides a powerful competitive edge

Benefits to licensor

- Increases character or brand exposure
- Generates additional revenue
- Strengthens negotiating position with third parties such as TV, video and theatrical distributors
- Protects Trade Marks

How do I license 'Impossimal' artwork?
The first thing to do is to get in contact with us at Washington Green, you will find all the details on the contact page.